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Hello I am Rob Anderson.
While I am an artist and have earned a living as an artist I now include my own art as only a small part of my involvement in the South African art scene.
The depth of talent in South Africa totally astounds me. Whenever I would be displaying my art on a local Show or Festival I would realize that the Quality and diversity of the art is fantastic.
Now while you can already find a huge amount of art online from some good South African artists I KNOW for certain that these artists could all represent themselves better and in a much more profitable way.
I have extensive training on website design and website promotion and offer this service to you. I offer you a free website set up and not only functional but already set for SEO ( search engine properties) I have a number of different packages available only the high end getting near to an expensive package.
I can show you how to promote yourself as a “serious” artist to build up your name – or I can show you how to use your artistic talents to build a business that will gain an international reputation for unique pieces. Look at the example below.
Marketing of artworks
If you look at this “picture” below you will see that it is capable of standing on its own as a Painting. In fact I have sold a few all in a very similar vein with changes to frame style and coloring being the only difference.
Now look at it again. It could very easily be part of a 4 door set designed to customize someones wall unit and create a very unique and desirable piece of furniture. In the correct setting – naturally. The wooden carvings are available at very competitive rates on all the hawker corners in South Africa.
Now picture the same panel as a 40 part tiled feature on the lobby of the headquarters of the new African Summit building – mounted on to the main feature wall. Or on that same building You produce a set of 4 triangular 3 meter high panels and secure them directly from the ceiling using adjustable steel rope.
Or – you get the local shopping center to order 80 related panels when they renovate the mall.
The frame is in fact recycled roof beams, pine – stained to suit whatever application.
The background is boiler cement and is designed to be compatible in art applications and is able to be weather proof.
So finally my point here is that if you wanted to run your art business on a more commercial way, there are so many hundreds of ways to take a combination of real creative art skills and mesh it with a sort of product line and produce quality products that could stand on their own in the glossy magazines.
This chair below was done using airbrush and normal painting techniques. It could easily have been ramped further by being crackled crafter style, as the likely buyer of chairs like these often are looking for something that stands out as 100% original.
With this concept you could position yourself as a furniture designer to the hotel and restaurant industry. When I was doing these type of chairs I had all sorts of different ways that I could dress them up. Leather padding, zebra skins etc. Give it a little thought.
This rock painting that I did below were done on recycled post office canvass bags. The second that I discovered the bags in a salvage yard I had ideas pouring out of my head. What I enjoyed doing at that time was stretching 6 or 8 in a row along a huge panel that I had set up in my yard. I then painted them all Sausage factory style. I used acrylic paint and because it was outside in the sun, I was able to easily finish all 8 in a single day. You still had time to add different twists to the paintings because they still took time to dry.
In fact I still had time to drink copious amounts of coffee sitting in my hammock chair.
Now to be honest I got bored with doing it this way fairly quickly and moved on to new ideas, someone who has more staying power that I do could easily build up a very large wholesale business using this technique.
By the way, I do still paint onto the recycled post office canvass bags and tend to do oils these days and take weeks longer to do far more detailed and expensive work. I also enjoy sewing together some of the canvass panels and the painting over the seams and stitching to get some great effects.
This picture below should not be shown at all, but I realized that it was an idea that I had on the spur of the moment at the time should be shared with you to show how all ideas could be tried out. Even if for the joy of seeing an idea go to an end.
What happened on this day was that I wondered if I did a system of eyelets onto those canvass pictures, if they would frame differently.
So it was really just about testing a way of framing. It was based upon the Red Indian way of stretching a piece of animal hide between a frame.
So I did a 3 minute painting ( that is it below) and quickly punched in the eyelets things and then went on to try different ways of framing it.
If I remember correctly I had a fair amount of difficulty in getting the canvass stretched neatly. And the final result looked a little tatty so I never pursued it further. The painting might have taken 3 minutes but fiddling with the idea used up at least a half a day.
This painting (?) on the back of my trailer here (below) is in fact one of the styles that I now still do as I realized that I am so addicted to the construction of 3D pieces that I get immense satisfaction out of creating a sculpture that is not a painting and not a sculpture, looks both stylized and had life and movement built into the work.
The biggest disappointment that I had from these pieces is that they photograph so badly that it is almost impossible to get the same view of it from a picture.
This one below – I was taking it to Pretoria with another two different “Bulls” to do a limited offer series with a Rugby Club.
It is a pity that they photograph so badly.
I have moved past the range of animals that were very popular in the beginning. I worked almost only on commissions at that time.
I now do more “fine art” pieces and most of the time it is what has to get out of my head, and not in the remotest way meant to ever be commercial. If those never sell I would be just as happy to hang them above my swimming pool.
I seem to have drifted off the topic a little but that is normal for me.
What I really needed to get across to you here on this web-page was that if you need a free website or need to get your stuff PROPERLY PROMOTED out there and online – then I do have the way for you.
Contact me.
Rob Anderson
Kensington – Johannesburg
0116161072
0825725446
